A Martian psychoanalyst observing the US Superbowl on TV would be
shocked by the vicious animal spirits emanating from that spectacle,
starting with the triumphal trumpet blasts borrowed straight from the
old 1950s Hollywood epic movies echoing the prideful mis-steps of
ancient Rome, along with the by-now clichéd CGI trick in the opening
credits of gleaming metallic heraldic insignia spun into a military
cordon of stars so as to protect the tender collective ego of this
anxious nation. America wears its zeitgeist plastered right on its
sweaty forehead.
Everybody knows that the commercial messages between the play-action
amount to a national Rorschach test, and this year's collection made us
look more psychopathic than ever - starting with the advertisement for
the Chevy Silverado: Fade in on a devastated nameless American city,
the buildings smashed, the streets littered with debris, a gray ash
coating over everything, and no living creatures in evidence....
A newspaper headline proclaims "2012 Mayan Apocalypse...." How
reassuring! Wait! Something stirs behind a heap of rubble... it cracks
open... and out drives a plucky American male lumpen "worker" dude
behind the wheel of a gleaming giant pickup truck. He is soon joined by
other men and their trucks, all of them blithely unfazed by the
end-of-the-world.
A curious scenario. What's the take away? I wondered, of course, where
these plucky fellows would look for their next fill-up in the
devastated landscape. Surely the service stations would miss the next
scheduled fuel truck delivery. Are American men not expected to think
beyond the immediate moment they are in? Are they on an intellectual
level with lemurs and Holstein steers?
The Superbowl pageant is a window into the condition of American
manhood, and the view is pretty pathetic. It's a picture of men who
feel so weak, insecure, and fearful that they have to compensate with
fantasies of limitless destructive power. Ads for several new movies
and (I think) video games followed the Silverado apocalypse romp.
There were unifying themes throughout. All depicted the problems of
life as 1) coming from outside our own society (or world); 2) in the
form of aliens who wield mystifying technological destructive power;
and 3) leaving a few human remnants on a smoldering landscape after a
cosmic showdown.
These onslaughts from elsewhere in the universe always end with
superior American guile and the latest technology defeating the
purblind invaders. The aliens are vanquished by Apple computers, Air
Force stunt pilots, and a little extra help from God Almighty, who is
surely on our side. From these realms of engineered grandiosity, we
slip in and out of the grinding ground game in Lucas Oil stadium in
Indianapolis, another pseudo-military operation loaded with acronyms
and jargon intended to confer an illusion of control and competence.
The reality out there in "flyover" land is an audience of diabetic fat
men in clownish loungewear slouched on sofas in foreclosed houses
enjoying stupendous portions of cheesy and lard-laden foodstuffs
between cigarettes and beers. They have a lot to worry about and they
have no idea how they might overcome their financial, familial, and
medical problems. The real onslaughts besetting the nation in realms
such as banking fraud, money in politics, peak oil, climate
uncertainty, and economic contraction are at once too complex for the
diabetic fat men to comprehend, and grossly misreported in the public
arena, were Cable TV and newspapers work the levers of propaganda for
one client or another.
Then there was the grotesque half-time extravaganza featuring Madonna,
which was a weird parallel commentary on the state of American
womanhood. Pretending to be ageless and indomitable, the old trooper
performed a variety of standing crotch-locks on her Praetorian guard of
hoofers and then stumbled more than once on the ridiculous bleacher
stage-set that looked as if was designed to trip the performers up.
Message to American women: be sluts as long as you possibly can because
there is nothing else for you in this culture. I couldn't help thinking
that American chanteuses of yesteryear - say, Ella Fitzgerald, Billie
Holiday, Carole King - sang about adult problems and emotions with a
greater thematic range, and would never have subjected themselves to
such a display of pitiful narcissism. (Did anyone notice that Madonna's
corps de ballet all wore her monogram on their loincloths?) America
needs a prayer, all right, but I don't think they'll find it by calling
Madonna's name.
Meanwhile, in whatever remains of the Real World, we have a couple of
things to be concerned about this week. One is the ultimatum tendered
to Greece by the Lords of Euroland to make a deal or die-dog-die. Last
time I checked, they had until 11 a.m. today Berlin time to reply...
and nothing happened.
The other matter is the pending possible robo-signing settlement with
the TBTF banks, which is designed to let them off the hook for any and
all future lawsuits in this matter if they pay a penny-ante fine. This
latest ghastly trespass of the rule-of-law is a joint project of the
Obama White House and 50 states attorneys general in an epic act of
perfidy. You can read about it at Yves Smith's excellent
Naked Capitalism blog.
Your country is being stolen from you. I hope you are getting ready to
re-occupy it with your bodies and minds. Don't plan on giant magical
robots flying to your rescue.